Why do all Businesses Need a Presence on Social Media

It’s a big statement so let’s start with a big number – there are 4.2 billion active users of social media across the globe. That’s a huge audience you could be missing out on. Half the population of the planet in fact, but what are the benefits of being on social media as a business?

Increase Brand Awareness

Being on social media means you are being seen. This is especially important if you are an online business. Your website and social media channels act as your digital storefront. By setting up branded profiles for your business and investing a few hours a week, you can reach a whole new audience of potential customers. Build your community by following suppliers, clients, and get employees to interact and share posts. The more people that know about you and what you do the better.

Customer Satisfaction

By being on social media, you’re networking and communicating with those who are following you. You get the opportunity to create a voice for your company and also see what others are saying about you. Being able to acknowledge comments quickly gives people a positive experience.  Worried about negative comments? People will talk about you anyway so wouldn’t you rather get the chance to respond and improve?

More Traffic to Your Website

Every social channel you add to your marketing plan is another door for customers to come through. It opens up your brand to a wider circle of people and more potential clients. Good social media can also contribute towards better SEO or how well you rank on Google. Without social media, the only ways people will find your website are if you tell them or if you pop up in the search engine for the right keywords. Social media gives you more chances to appear in front of people. Make sure your profiles are optimised and include links to your website, clear branding, and good content.

Insights and Data

Do you know the saying “knowledge is power”? Well being present and active on social media can open up all sorts of data for you to work with. All channels have insights or analytics that will show you the basic data behind your posts. What demographic is following you? Which posts are performing the best? It’s also key for keeping a close eye on what your competitors are up to!

Better Conversion Rates and More Sales

Social media is becoming increasing important to consumers as a tool for product and service research. As social media has evolved, platforms now have the ability to link directly from products in images to the website for purchase. Even for service based businesses, social media can be harnessed to position your business as thought-leaders and experts in your field, building trust and putting you at the front of minds when making purchase choices.

Need Support with your Social Media??

If you would like to know more about how social media can benefit your business, how your social media channels are performing or how a strategy could help your business get in touch.

Blog by: Dion J Sully Social Media

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